Procedure Vol. 1: Women remaking medicine

Client

Procedure Press

Objective

To create an elevated experience to that which is typically found in healthcare publishing with a design-forward book that supported the impact of the content inside.

Campaign

Creative direction and project management for book publishing & planning and executing a launch party and multi-state book tour.

Details

Procedure Press, an independent publishing house for bold, bright healthcare books and part of the Uncommon Bold brand, launched its first title in January 2019. Procedure Volume 1: Women Remaking Medicine by Emily F. Peters profiles ten women in medicine who used their unique strengths to advocate for a better, safer, and more affordable healthcare system.

Over 6 months, Christina managed the publishing process, from providing creative direction and pushing the cover design to evolve to its current iteration to overseeing photoshoots to coordinating interviews and editing interview content for clarity, while simultaneously planning and executing a 125-guest launch party during the JP Morgan Healthcare conference, as well as a multi-state book tour.