Telling the stories of independent primary care physicians

Client

Elation Health via Uncommon Bold

Objective

To further establish Elation as a pillar in the independent primary care (IPC) community and show their authentic connection with this community of highly-skeptical small practices.

Campaign

We created The Practice with Elation, a series of editorial-style photoshoots and feature profiles with their clinics across the country.

Details

Our goal with The Practice with Elation is to tell the stories of independent primary care physicians. In doing so, we highlight the exceptional physicians on the Elation platform and high quality of care they deliver.

These features go deeper than what one might expect from a profile on a doctor, then even deeper still, peeling back layers to uncover the meaningful “why” behind their commitment to the craft of independent primary care medicine. Some of the stories we’ve collected brought tears to our eyes. Others gave us a sense of shared triumph for the success of a physician who worked tirelessly to create a clinic that let them truly practice their craft of medicine.

These powerful stories, coupled with strategies for starting and running a sustainable and rewarding practice, are for all physicians but especially those who are bogged down in the bureaucracy of healthcare and are desperate to put the joy back into medicine, but maybe don’t know exactly how to do that.