B2C Articles, ebooks, & email sequences
“Christina is an incredible partner when it comes to producing content. She has been an extremely valuable resource when it comes to concept and strategy, always on top of digital trends and the competitive landscape. Her work is extraordinarily thorough and timely, she is also a pleasure to collaborate with and work with and she has set a very high (and unmatched bar) for content writers.”
— NAOMI NESSIM, SOLV HEALTH
VIDA HEALTH
Vida, a population health company with a focus on chronic and mental health conditions, brought me in to help write and edit two 16-week in-app programs.
AMINO
Email Sequence
Amino needed a strong email onboarding sequence that would help guide their end-user through the process of registering for and using their new Amino account, offered by their employer. I created a 7 email sequence that increased open, click through, and conversion rates to well-above industry averages.
Content
Amino, a digital health brand focused on “revolutionary healthcare,” contracted me to help build out over 35 long-form blog posts, many of which have earned their way to the 1st page of Google, #6 or higher. Some posts have earned over 22k unique page views, with over 7 minutes spent on-page.
How much does a/an….cost?
MOLEKULE
As creators of an increasingly popular indoor air purifier, Molekule uses long-form blog content as a key part of their marketing strategy. These posts address everything from mold to allergies to dust—all topics that appeal to the exact type of customer who will benefit from a Molekule air purifier.
The 10 Life-Changing Air Quality Stories of 2017 (ghostwritten)
Musty Smells: Getting Rid of Them From Your Home and Clothes
Pregnancy and Air Pollution: What You Can Do to Reduce Your Child’s Health Risk
Apartment Living and Healthy Air: Problems You May Not Know About
Guide to Asthma Triggers in Your Home: From Attic to Living Room
SOLV HEALTH
Ebooks
Content
As a main component of Solv’s consumer engagement strategy, we worked together to identify topics that would resonate with readers. I then wrote the following posts which garnished thousands of views each week. The ‘Definitive 2017-2018 Flu Shot Guide’ remains their most viewed post—ever.